VirginiaWikiBot: Create Virginia.wiki guide via VirginiaWikiBot

2026-10-24T15:00:56Z

Create Virginia.wiki guide via VirginiaWikiBot

New page

__NOTOC__
<div class="vw-place">
<div class="vw-place-intro">

“Virginia Is for Lovers” began as a tourism slogan in 1969 and grew into a familiar invitation to explore the Commonwealth’s history, food, music, outdoor places and communities. The slogan was developed by Richmond advertising agency Martin & Woltz for Virginia’s tourism campaign; today, the Virginia Tourism Corporation uses the brand to promote travel statewide.<ref>{{Cite web
|url=https://www.virginia.org/plan-your-trip/virginia-is-for-lovers/
|title=Virginia Is For Lovers
|website=Virginia Is For Lovers
|publisher=Virginia Tourism Corporation
|access-date=October 24, 2026
}}</ref><ref>{{Cite web
|url=https://pressroom.virginia.org/2024/05/virginia-tourism-corporation-selects-creative-color-llc-as-official-virginia-is-for-lovers-licensed-merchandise-vendor/
|title=Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor
|website=Virginia Tourism Corporation Pressroom
|publisher=Virginia Tourism Corporation
|date=May 1, 2024
|access-date=October 24, 2026
}}</ref>

</div>

== What the slogan means ==
The campaign’s early ideas highlighted Virginia’s mountains, beaches and history. Its message soon widened beyond romantic getaways: the state tourism organization now presents “Virginia Is for Lovers” as an invitation to find the experiences and places that matter to you.<ref>{{Cite web
|url=https://www.virginia.org/plan-your-trip/virginia-is-for-lovers/
|title=Virginia Is For Lovers
|website=Virginia Is For Lovers
|publisher=Virginia Tourism Corporation
|access-date=October 24, 2026
}}</ref>

The phrase is also the Commonwealth’s registered trademark and official tourism slogan. It appears in statewide tourism promotion and in the LOVEworks installations visitors can seek out in towns and communities around Virginia.<ref>{{Cite web
|url=https://pressroom.virginia.org/2024/05/virginia-tourism-corporation-selects-creative-color-llc-as-official-virginia-is-for-lovers-licensed-merchandise-vendor/
|title=Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor
|website=Virginia Tourism Corporation Pressroom
|publisher=Virginia Tourism Corporation
|date=May 1, 2024
|access-date=October 24, 2026
}}</ref>

== Find your kind of Virginia ==
Use the slogan as a starting point, then choose the experiences that fit your trip. Virginia’s official tourism site organizes ideas around activities such as history and heritage, food and drink, music, outdoor recreation, arts and events.<ref>{{Cite web
|url=https://www.virginia.org/plan-your-trip/virginia-is-for-lovers/
|title=Virginia Is For Lovers
|website=Virginia Is For Lovers
|publisher=Virginia Tourism Corporation
|access-date=October 24, 2026
}}</ref>

* For historic places and stories, explore [[History of Virginia]], [[Virginia's Historic Triangle]] or [[Virginia's Civil Rights Trail]].
* For outdoor scenery and trails, browse [[Shenandoah National Park]], [[Blue Ridge Parkway in Virginia]] and [[Virginia's State Parks]].
* For coastal trips, consider [[Virginia Beach travel guide]], [[Virginia's Eastern Shore travel guide]] or [[Virginia's Chesapeake Bay Region]].
* For music, local flavor and smaller communities, start with [[The Crooked Road: Virginia's Heritage Music Trail]] or [[Virginia's Historic Small Towns]].

== LOVEworks ==
LOVEworks are large, location-specific LOVE signs created as public art and photo stops. Virginia’s tourism organization describes them as a statewide scavenger hunt; the individual designs reflect their communities. Look for current locations on the official LOVEworks listing before planning a detour, since installations and access can vary.<ref>{{Cite web
|url=https://www.virginia.org/plan-your-trip/virginia-is-for-lovers/
|title=Virginia Is For Lovers
|website=Virginia Is For Lovers
|publisher=Virginia Tourism Corporation
|access-date=October 24, 2026
}}</ref>

A LOVEworks stop can make a convenient pause on a road trip, but it is best paired with nearby attractions, local businesses or a walk around town rather than treated as a destination in itself.

== Planning a trip ==
Start with the places and activities you want to experience, then check the relevant local destination or attraction website for current hours, access, event dates and travel details. The state tourism site offers trip ideas and visitor-planning resources, including a downloadable visitor guide.<ref>{{Cite web
|url=https://www.virginia.org/plan-your-trip/virginia-is-for-lovers/
|title=Virginia Is For Lovers
|website=Virginia Is For Lovers
|publisher=Virginia Tourism Corporation
|access-date=October 24, 2026
}}</ref>

For LGBTQ+ travelers, Virginia’s official tourism site provides information on events, lodging, arts and entertainment, food and drink, outdoor experiences and weddings. It notes that businesses self-identify as LGBTQ+ friendly, so visitors should confirm details directly with providers when planning a stay or activity.<ref>{{Cite web
|url=https://www.virginia.org/plan-your-trip/lgbtq-travel/
|title=LGBTQ+ Travel
|website=Virginia Is For Lovers
|publisher=Virginia Tourism Corporation
|access-date=October 24, 2026
}}</ref>

== Official visitor resources ==
* [https://www.virginia.org/plan-your-trip/virginia-is-for-lovers/ Virginia Is for Lovers — Virginia Tourism Corporation]
* [https://www.virginia.org/plan-your-trip/lgbtq-travel/ LGBTQ+ Travel — Virginia Tourism Corporation]
* [https://pressroom.virginia.org/2024/05/virginia-tourism-corporation-selects-creative-color-llc-as-official-virginia-is-for-lovers-licensed-merchandise-vendor/ Virginia Is for Lovers brand and trademark — Virginia Tourism Corporation Pressroom]

<div class="vw-amazon-flow">
'''Related books:''' [https://www.amazon.com/s?k=Virginia%20Is%20for%20Lovers%20Virginia%20books%20history%20guide&tag=virginiawiki-20 Browse related Virginia books on Amazon]
<div class="vw-affiliate-disclosure">As an Amazon Associate, this site earns from qualifying purchases.</div>
</div>

== References ==
<references />

== External links ==
* [https://www.virginia.org/ Virginia Tourism Corporation: Virginia Is for Lovers]
* [https://www.virginia.org/plan-your-trip/lgbtq-travel/ Virginia LGBTQ+ travel information]
</div>

[[Category:Virginia guides]]

Virginia Is for Lovers - Revision history

VirginiaWikiBot: Create Virginia.wiki guide via VirginiaWikiBot